transportation visibility

Taking Real-Time Transportation Visibility Beyond the Blue Dot

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Shippers gaining access to the blue dot on a map was the initial iteration of the digital supply chain, finally allowing them to see the real-time location of their freight. While a game changer at the time, it now reflects limits when far more detailed and relevant information is available due to technological advancement.

Knowing the location says nothing about the shipment’s condition or what might be causing exceptions. A simple location doesn’t provide an estimated ETA or insight into supply chain lanes.

Shippers must take advantage of recent advancements to foster supply chain resilience and go beyond the blue dot.

For Today’s Shippers, The Blue Dot Doesn’t Cut It

The advent of GPS was revolutionary, but eventually had to expand in its use. Even wireless phone GPS now provides information on areas of traffic congestion and reroutes drivers. Simple location knowledge no longer measures up.

Like regular commuters, shippers need more information than the blue dot provides for true effectiveness.

Relying only on the blue dot, shippers receive a lack of detailed information. Seeing a dot on a screen says nothing about potential issues that could result in cargo delays. Achieving optimal routing and properly managing exceptions aren’t possible when all the shipper has is a blue dot.

While many visibility providers integrate real-time location updates, update intervals have been irregular and frequently too late to be proactive. If a container sits for an extended period, irregular updates might mean the shipper doesn’t know until hours later.

The blue dot reveals nothing about the shipment’s conditions. The container temperature could be elevated or the humidity excessive, and the shipper has no idea until the cargo arrives at its destination as a total loss.

Real-Time Transportation Visibility Goes Beyond the Blue Dot

Real-time transportation visibility goes beyond the limitations of simply watching a blue dot on the screen. Condition monitoring, analytics, and higher accuracy are real-time visibility components changing the game for shippers and ensuring freight arrives on time and intact.

Accurate and Frequent Location Updates

Real-time visibility means shippers aren’t left in the dark due to irregular updates or inaccurate location data. With updates as often as every two minutes and accuracy within 10 meters, shippers know where their freight is in real time throughout its movements.

Real-time visibility utilizes cellular triangulation, WiFi geolocation, and GPS technology to ensure communication and location tracking are never sporadic or lost.

With guessing gone, shippers are empowered to react immediately in the event of an exception and be proactive when they know the location of their cargo relative to a supply chain disruption like port congestion.

Monitoring of Environmental Conditions

Depending only on the blue dot, shipping goods sensitive to external conditions was a gamble. If the container temperature was out of the acceptable range, the shipper had no way of knowing.

Real-time visibility monitors for temperature, humidity, and light with configurable thresholds that prompt alerts when conditions deviate from acceptable limits. By knowing the conditions in real-time, carriers are immediately held to account to rectify the situation.

Detection of Shocks and Impacts

The blue dot could never tell a shipper if there has been a shock or an impact on a container. Real-time visibility systems utilize shock and motion sensors that immediately alert shippers when an anomalous shock or impact has occurred.

Shippers don’t need to wait for the container to be opened at its destination to realize an impact has harmed the freight. With real-time visibility, they know exactly where and when the impact or shock happened and hold the carrier accountable.

The Benefits of Moving Beyond the Blue Dot

Shippers that move beyond the blue dot realize unprecedented supply chain efficiency gains—knowing the accurate location of freight at all times and being able to take the appropriate reactive and proactive actions results in reduced transportation delays. Shippers gain the ability to route shipments and allocate resources optimally.

The most positive impact of moving beyond the blue dot is an enhanced customer experience. With timely updates and proactive issue resolution, customers know their mission-critical cargo is always under the watchful eye of the shipper. Trust and transparency increase, continually bringing customers back due to an outstanding experience.

Go Beyond the Blue Dot With Tive Today

Shippers realize the blue dot doesn’t cut it anymore. Cargo environment monitoring, efficient shipping, accurate information, and enhanced customer experiences from real-time visibility are now essential for shipping success.

Shippers that move beyond the archaic blue dot develop a competitive advantage, protect their freight, save money, and realize greater operational efficiency.

Tive is total real-time visibility for shippers, constantly monitoring the conditions and locations of freight across road, air, ocean, and rail. With real-time visibility, alerts and notifications, and shareable reporting and analytics, shippers realize supply chain efficiency, protect their freight, and delight their customers.

Get in touch with Tive today and see how moving beyond the blue dot will revolutionize your shipping operations.