Just a decade ago, the cosmetic industry relied heavily on in-person shopping experiences with in-store employees presenting sensory and eye-pleasing samples to customers. However, over time, the industry has undergone a digital transformation, which has allowed both established companies and up-and-coming brands to thrive. These major changes demonstrate that cosmetic tech is now a fundamental aspect of the industry’s approach, and other sectors should take note and follow suit.
Brands Transforming the Beauty Industry With Cutting-Edge Technology
The desire for individualized solutions is unending, and brands are doing their best to bridge this gap through technology. Consequently, more and more beauty companies are applying augmented reality (AR), artificial intelligence (AI), and virtual reality (VR) into their marketing campaigns. Let’s explore top 5 cosmetic products that showcase all the power of technology.
1. TINT by Banuba
A virtual try-on is a tool that provides customers with the unique opportunity to virtually experiment with a plethora of products, such as attire, jewelry, and cosmetics, through the lens of their digital devices. This innovative technology not only enhances the individualized user experience, but also satisfies customers’ desires, enabling brands not only to meet but also exceed their greatest expectations.
So, if you’re looking to add cutting-edge technology to your brand’s website or app, you don’t have to begin from zero. Instead, you can opt for ready-made software that will do a big part of development work for you. In this regard, Banuba’s TINT is a standout option that may be highly recommended for beauty brands.
This tool is a must-have for any brand looking to enhance its online presence in the beauty industry. It can boast of a wide range of features that set it apart from the competition, including thorough user-face analysis, All-inclusive skin tone recognition, and a realistic product representation. With TINT, you can even make your cosmetic items digital within just two days.
What’s more, this innovative tool is powered by AI, allowing it to provide personalized recommendations for each user. This makes it a valuable asset in boosting your online sales, as it provides customers with a try-before-you-buy experience and helps reduce refund rates while increasing engagement. In short, TINT is a one-of-a-kind tool that can serve as your own personal assistant, helping you take your brand to the next level.
2. Perso and Kérastase Hair Coach by L’Oreal
When it comes to personalizing the beauty experience, L’Oreal is a true trailblazer and pioneer in the field. Let’s take their creation, the Perso device, for instance. This innovative tool offers a one-of-a-kind experience for beauty enthusiasts, customizing lipstick, foundation, and skincare products to fit each individual’s specific needs. All a user needs to do is log in to the device’s app, upload a selfie, and the app’s algorithm will assess the photo, identifying any common skin issues like dark spots, wrinkles, or blemishes.
Moreover, L’Oreal has another remarkable invention, the Kérastase Hair Coach, a smart hairbrush that provides customized hair care advice to users. Equipped with advanced technologies like sensors, microphones, and ML algorithms, it evaluates the user’s hair health and suggests personalized hair care routines. It’s an excellent example of how technology is revolutionizing the beauty industry and creating new experiences for consumers.
3. Virtual Artist by Sephora
The Sephora Virtual Artist lets you play with a virtual beauty kit and create your own masterpieces. With a wide range of makeup options, including blushes, lipsticks, and false lashes, you can experiment and find your perfect match. Utilizing cutting-edge facial recognition technology, the app scans your face and lets you try on different cosmetic products with ease. No more second-guessing, simply compare various shades and textures to find your new go-to.
Experience the power of virtual reality in the beauty industry with Sephora’s innovative app. With the ability to try on products from your favorite brands anywhere, you can take the guesswork out of your next beauty purchase. Don’t just imagine how a certain lipstick or eyeliner will look on you – try it on virtually and see for yourself.
You can even create full looks and receive custom step-by-step tutorials that map out product placement, blending techniques, and product recommendations to help you recreate the latest beauty trends. Say goodbye to the frustration of color matching and take the reins with the Sephora Virtual Artist.
4. HiMirror by New Kinpo Group
The HiMirror, produced by New Kinpo Group from Taiwan, is a state-of-the-art mirror that utilizes technology to evaluate a person’s skin. Every time you use the HiMirror, it takes a photo of your face and analyzes it for various aspects (like wrinkles, pore size, smoothness, etc.) Based on the results, it assigns a rating ranging from “good” to “poor” and provides personalized recommendations and tips along with product suggestions to enhance your skin health.
5. Neutrogena 360
The main goal of Neutrogena 360 is to make your skin look flawless. This is a mix of enormous work and experience with more than 10,000 photos of people of various ages, races, genders, and skin tones. This innovative technology enables the creation of a personalized skin care plan that is tailored to meet every person’s unique needs.
You simply take a selfie, give info about your skin and goals, and get precise data with your results and suggest care routine. Plus, you can receive expert skin care guidance and treatment from a certified dermatologist.
Technology has become part and parcel of our daily lives, and the beauty sector is no exception. No wonder people are craving custom-made beauty plans and unique beauty solutions tailored to their particular needs. Plus, cosmetic technology improves the brand-customer interaction, making it more engaging and exciting. What is 100% evident, the beauty tech will keep evolving, opening new possibilities both to clients and companies.