When creating a gym marketing plan, owners need to focus on attracting new customers while retaining existing ones. Customer satisfaction remains one way to do so, as happy customers serve as the best advertisement today.
However, many gym owners neglect those who patronize their business in an effort to attract new clients. Don’t make this mistake. Implement the following strategies while ensuring the satisfaction of current patrons for outstanding results.
1. Create a Website
If the gym doesn’t have a website, now is the time to get one. The website drives leads while allowing current members to handle self-service tasks. Both potential and current members may visit the site to learn answers to common questions or connect with the gym owner to ask a question. The gym owner may choose to use the site to educate members on proper techniques or offer nutritional tips.
Potential members see the site and view the gym as an authority and will enjoy reading success stories on the site. When they can relate to one of these stories, they are more likely to join the gym in the hopes of seeing similar results. Upswell Marketing (upswellmarketing.com) helps gym owners create a site that allows them to see these benefits.
2. Deals and Promotions
New members often join a gym when they see a deal they cannot resist. When creating this promotion, the gym owner must include a time limit, so the person feels as if they must act quickly to avoid missing out on a great deal. The first thing that may come to mind is a free trial.
You can show your promotions in your gym. Digital signage for gyms can show your new classes, promotions, and gym membership prices. Digital signs are also a great way of conveying information in a covid-safe way.
However, don’t overlook existing members when doing this promotion. Provide them with gifts or rewards for showing up at the gym. Gym owners often assume they must provide large rewards, but people appreciate smaller gifts and deals as well.
3. Remain Respectful
Many people associate a gym with foul language, lots of sweat, and grunting. However, while people are working out and getting sweaty, they still deserve respect. Use a person’s first name to personalize the experience. Try to greet members when they come in, once during their time in the gym, and again when they leave.
In addition, when someone says thanks to a gym staff member, have them respond with “my pleasure”. Many people will say “no problem” or “no worries” when they are thanked. This simple change in wording changes the tone of the interaction.
4. Online Classes
Online fitness classes became popular during the global pandemic. Now that people are returning to the gym, many owners no longer offer these classes or they don’t refresh them. Gyms show classes created during the pandemic repeatedly, and guests often tire of them.
Provide new online classes for existing members and allow potential members to try one or two before they sign up for a membership.
This ensures a member can continue working out even when they cannot make it to the gym for any reason. Furthermore, it provides potential guests with an inside look at how the gym operates, which may help them decide they want to join.
Review the gym’s marketing plan regularly and make changes where needed. Gym owners need to recognize times change and marketing strategies must do the same. When you want to grow your business, try the above methods and others available today. Soon, you will see an increase in business, revenue, and happy customers who can’t wait to visit your facility.