Business Presentations

Business Presentations: What Should You Include?

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Presentation skills are important for business success. The best business presentation is a combination of powerful presentation and clear and concise communication. Here are some tips and tricks for building excellent presentations.

If you’ve ever been tasked with creating a PowerPoint presentation, you know how intimidating this can be. And if this is your first time doing it, it can feel downright scary. In this article, we’ll walk through creating compelling presentations that will engage viewers and effectively convey your message.

Create A Detailed Outline

An outline of the key points you want to make is a great way to organize your thoughts and ensure you remember everything. It can also help you focus on the most essential points, making it easier for the audience to follow.

Start With A Strong Opening

You want to start with a strong opening. It’s the first thing people see when they watch your presentation. They’re unlikely to continue watching if it doesn’t grab their attention. Here are some suggestions for writing a strong start:

  • First, make your first slide a summary or an overview of the presentation. You can use bullet points or a picture or screenshot to illustrate the problem that you’re trying to solve. It can be as simple as “I’m going to tell you about X” or “This is what we will cover.”
  • The headline should be bold and concise, with no overly complicated sentences or jargon words. It should also grab people’s attention so they want to learn more about what you have to say in the rest of your slides.
  • Use animations, transitions, and effects like fly-ins or fades at the beginning of your presentation to make it stand out from other presentations. You can also use this technique throughout your presentation if you have multiple slides with similar content or graphics; using animations will help keep things interesting by drawing attention away from what might otherwise be boring content like bullet points or graphs.

Include Charts And Graphs

In a business presentation, charts and graphs are used to convey data in a visual format that is easier to understand than just reading numbers. Charts and graphs help the audience see trends or patterns in data quickly and easily.

The key is to choose the right chart type for the information you want to present. For example, a bar chart is great for comparing data across categories, while a pie chart best shows proportions in groups. If there is no discernible pattern or trend to be found, a scattergram shows how two variables are related.

Use Pictures That Tell A Story

Visuals are an essential part of business presentations. They can help you make your point and get your message across but they must also be clear and easy to understand. Your audience will remember the images they see, so make sure they represent your brand and help tell your story.

An image that tells a story is the best. They can be used to illustrate your main points or reinforce your presentation’s flow.

  • Use various images: Different types of pictures will help break up the monotony of text-heavy slides and keep the audience engaged throughout your presentation. Try using graphs and charts, photos or illustrations (such as graphs), and screenshots from apps or from your CRM platform – whatever works best for you.
  • Choose relevant images: The right image can make a huge difference in how well your audience understands what you’re saying and how much they enjoy listening to you. The wrong image can confuse them or distract them from what matters most.
  • Make sure they’re high quality: Nothing ruins an otherwise stellar presentation more than crappy-looking images that distract from what matters most – YOU! Ensure all photos are clear and crisp so viewers can focus on them without getting distracted by poor-quality graphics, which could cause unnecessary confusion later.

Don’t Overwhelm With Text

It’s a common mistake to assume that the more text you include in your slides, the better. This is not true. Using as little text as possible on your slides would be best.

Slides are meant to show, not tell. They’re visual and auditory tools that complement your verbal presentation. They should support, not replace, your words.

So when you design a slide deck for your next business presentation, ask yourself: Do I really need this slide? Am I trying to say too much in too little space? If so, it’s time to edit your material and make it more concise.

  • Use bullet points to break up text. This can help you avoid overloading your audience with too much information, but it also helps them concentrate on the most important points.
  • Use white space to create visual contrast between related elements and those that aren’t. This will make it easier for people to skim through your presentation and find the info they need quickly and easily, even if they aren’t familiar with all of its parts yet (or ever).
  • When presenting a series of ideas or concepts, boldface or italicize keywords so they stand out more than normal text would–this will help reinforce those ideas in people’s minds when reviewing later on.

Spelling And Grammar Matter

Spelling and grammar matter. Your presentation is a reflection of you, so it’s important to make sure it’s polished and professional at all times.

Use spell check. A good first step is using the built-in spelling tools on your computer or smartphone. The next step is using a grammar checker like Grammarly to catch any punctuation, capitalization, and word usage errors that even Microsoft Word won’t catch – but they may not catch everything!

So, get someone else to proofread your slides, too. After all those automated tools have done their job, take another look over your slides with fresh eyes before giving them the final thumbs up as ready for presentation day.

A Clear Call To Action

A call-to-action is a simple statement that tells people what you want them to do next. It can be as simple as “Contact us for more information” or something more creative and specific, like “Sign up for our newsletter.” The key is that the call to action should be clear and easily understood by your audience. A good call-to-action will help keep your presentation on track, so include one at the end.


Whether you’re presenting to your boss, investors, or employees, the key is to be prepared. Make sure you have all your facts straight and know exactly what you want to say before heading into the meeting room. And remember: don’t try too hard! Keep it simple, stay confident in yourself and your ideas – and most importantly, DON’T PANIC!