Making an animated logo on your own can be a little challenging. Still, with modern technology like VistaCreate, you can easily construct an image or an animated logo for your company.
Animated logos are a fun way to add a unique touch to your company’s emblem and have the capacity to spice up your brand’s identity and make it stand out.
If done right, a powerful animated logo can turn around your company’s image and be an effective tool in engaging your target demographic.
Let’s look at some of the places where you can use your company’s animated logo.
1. Promotional Videos
It is very important to include animated logos in every part of a company’s marketing campaign.
The new animated logo can easily be incorporated into the intros and outros of promotional videos or ads that brands occasionally release.
Also, since many companies already use these promotional videos for marketing and revenue generation, they would not need to curate separate content to include the brand’s new animated logo.
Your brand will become more notable if you use animated logos in your promotional flicks. This will also help people distinguish your content from other content being published on the internet.
2. Social Media
Use a creatively animated logo as your social media display picture to give your company’s account a different take and make an overall positive first impression on your audience.
Motion pictures are accepted as profile photos on social media websites like Facebook. As a visual platform, Instagram is a great place to display your company’s logo. A GIF (Graphic Interface Format) version of your animated logo is also an option, which will allow you to use it on all social media platforms.
This will not only prompt favorable reactions from your viewers but will also leave a lasting impression on their memory. Furthermore, a strong social media presence will also help increase brand awareness among people.
A website is the audience’s first introduction to the company and its products. Hence, it is very important that the visitor has a good first impression of the website.
However, to achieve that, a website must be captivating enough to hold a visitor’s interest. Animated logos are proven to liven up your company’s website and increase its ranking in the search engine.
If your website is successful in holding the audience’s attention, they will stay on it longer. This amount of time spent on a website is used by search engines to gauge its success and give it a higher ranking.
4. Digital Billboards
Increasing the brand’s general visibility is a tried-and-true way to raise brand awareness among people. Hence, a lot of companies make use of digital billboards for advertising their content or a certain product.
Digital billboards are really effective when it comes to attracting the attention of a wide audience. As a result, this kind of promotion is also the most expensive.
However, by making your animation logo memorable, you can maximize the return on the money you will spend on this kind of advertisement.
Also, since digital billboards are usually big, illuminated, and displayed at extremely popular public sites, they are able to effectively reach out to a larger proportion of the overall audience.
Therefore, you should utilize your animated logo in a well-crafted commercial and release it on a digital billboard. This will raise brand awareness among your target demographic and help you connect with more people.
In order for customers to become accustomed to and distinguishably recognize an animated logo, a company must first integrate it deeply into its identity.
To achieve that, you can add your animated logo as a signature in each of your company’s presentations to your clients. Your animated logo needs to be a part of everything the company representative does, including public speeches, press conferences, and promotional activities.
As a result of doing this, the professional appeal of your business will increase as consumers are drawn toward brands that innovate and stay up to date with the latest digital trends.
Animated logos have the potential to give a fun, modern makeover to your brand’s dull identity. They not only enhance the visual experience of the audience that interacts with your company but also give your brand an element of individuality that will set it apart from your contemporaries.
Hence, repurpose your current logo into an animated one and use it in different places to help your business keep up with the modern times.